Fractional Data Team
Helping growing teams across Southeast Asia turn data into faster, better decisions from week one. Strategic expertise and efficient execution — build capabilities that scale with your business.
About Badang Labs
For growing companies, data expertise doesn't always fit the full-time hire model. You need experienced expertise for strategy, hands-on support for execution, and flexibility as priorities shift — without the commitment and overhead of building a full team too early.
Many teams find themselves stuck: too small for enterprise solutions, too complex for DIY approaches. They need the right data expertise — at the right level, for the right duration.
We deliver quick wins from week one, built on sustainable foundations. Dashboards, automation, and insights that drive faster decisions, save time, and improve business outcomes — done properly from the start, with no shortcuts that create technical debt. We focus on building capabilities your team can own and grow, ensuring your investment compounds over time.
Based in Singapore and serving teams across Southeast Asia, we provide experienced data expertise that's right-sized for your growth stage.
Our mission: Deliver strategic data expertise at the right level and duration, building sustainable capabilities that create lasting competitive advantage for growing teams across Southeast Asia.
Meet Our Team
Experienced analytics professionals with a proven track record of building data capabilities for growing businesses.
Aaron Teoh
Founder
10+ years of data and analytics experience across finance, technology, healthcare, and e-commerce. Previously at Trust Bank Singapore, Shopify, National University Health System (NUHS), and Wego.com.
LinkedIn ProfileFlexible Partnerships That Scale With Your Business
Clear pricing for growing teams — no hidden costs, no surprises
Early Customer Pricing
Available through December 31, 2025 — Locks in for 12 months from your start date
Foundation Sprint
Start with one focused deliverable before committing to ongoing partnership
Best for:
Teams ready to start small and scale based on results
Data Advisory
Strategic guidance without full partnership commitment
Best for:
Teams needing strategic guidance without full partnership commitment
Data Partner
Ongoing deliverables that adapt to your priorities
Best for:
Growing companies building data capabilities, teams needing flexible expertise
Data Partner Plus
High-capacity ongoing partnership for intensive needs
Best for:
Companies needing more capacity than Data Partner but not yet ready for a full-time hire
Ready to Discuss Your Data Challenges?
Let's talk about your needs and find the right approach together.
Partnership Focus Areas
Each month focuses on one priority area based on your needs. Data Partner Plus provides 2× capacity.
ONE Primary Initiative Per Month
Choose based on your current priorities:
Strategy & Planning
- • Assessment and roadmap planning
- • Metrics framework design
- • Architecture review and recommendations
Analytics & Dashboards
- • Dashboard focused on key business metrics
- • 1-2 analyses
- • Automated reporting setup
Infrastructure & Pipelines
- • Data architecture design
- • Pipeline setup and data source connection
- • Database and ETL implementation
- Complex setups span 2-3 months
Advanced Projects
- • Predictive model prototyping
- • Platform migration planning
- • Advanced analytics design
- Major projects span 3-4 months
Ongoing Support Included with Every Partnership
Every partnership includes:
Infrastructure & Tools
Data work often involves infrastructure costs (cloud hosting, databases, visualization tools). Costs vary widely — from minimal for small-scale local setups to SGD 200-800/month for cloud-based systems as you scale.
Infrastructure is billed directly by providers — we guide you toward cost-effective options and manage the setup.
Pricing notes:
- •Early customer pricing valid through December 31, 2025
- •Pricing locks in for 12 months from your start date
- •Infrastructure costs (cloud hosting, tools) billed separately by providers
- •Pricing and package structure subject to change for new engagements as our service evolves
- •All prices in SGD
Is This Partnership Right for Your Company?
We're a great fit when:
You're ready to scale your data capabilities
Moving from manual to automated workflows, basic to sophisticated analytics, or building new capabilities while maintaining existing ones.
You need experienced guidance without full-time commitment
Strategic architecture decisions, guidance for growing capabilities, or temporary experienced coverage during transitions or hiring gaps.
You're building foundations for the first time
Want to establish proper data practices from the start — avoiding common pitfalls and technical debt that comes from retrofitting later.
You have data initiatives but lack bandwidth
Backlogged projects, limited capacity, or new opportunities you can't address without deprioritizing existing work.
We might not be the right fit if:
You need domain-specific expertise
Specialized fields like genomics, quantitative trading, or advanced ML research that require deep domain knowledge beyond general data capabilities.
You need full-time specialized expertise at the most senior level
Very deep, specialized work requiring dedicated senior expertise 100% of the time fits better with a full-time hire rather than a fractional partnership model.
You prefer to build everything in-house from day one
If you want a fully internal team handling all data work without external support, that's a valid approach — though it requires significant hiring investment and time to build capabilities.
This partnership typically pays for itself when it:
Saves Time
Eliminates 10+ hours/week of manual reporting. Reduces decision-making cycle from days to hours.
Improves Decisions
Optimizes pricing, marketing, inventory. Identifies opportunities and prevents costly mistakes.
Enables Scale
Infrastructure supporting 2-3× growth. Self-serve dashboards. Foundation for future data hiring.
Positioned for Flexibility and Value
- Expert-level expertise without agency overhead
- Experienced expertise without full-time hiring
- Start with Foundation Sprint to test fit before larger investment
- Move between partnership tiers as your business grows
Not Sure Which Package Fits Your Needs?
Let's discuss your data challenges in a 30-minute discovery call
How We Work Together
Our process is designed to deliver value quickly while building your team's capabilities.
Quick Wins Early
Start with immediate improvements while building foundations
Build What Works
Create solutions based on proven impact and your specific context
Transfer & Scale
Build your team's capabilities with documentation and knowledge sharing
Turn your data into competitive advantage
without the consulting overhead
Let's discuss your data challenges and see if we're a good fit.